EXPERIENCE
TECHNICAL SKILLS: Command over Adobe Software such as Photoshop, Illustrator and InDesign. Figma for UI/UX design.
I’m a passionate creative with a deep love for all things art. Illustration has been my favourite form of expression since childhood, and that early passion naturally led me to pursue a career in graphic design. With years of industry experience, I approach every project as an opportunity to solve problems through thoughtful, visually compelling solutions.
ABOUT ME
Unilever, Karachi, Pakistan - Employer Branding Design and Content Lead
Designing 20+ social media posts for the Unilever Careers Pakistan page on LinkedIn, Facebook and Instagram.
Created more than five new brand identities and hosted those events for projects within the company.
Collaborating and communicating with the Human Resource team to make design materials for any new talent.
Toronto Metropolitan University, Toronto, Ontario - Graduate International Peer Support Ambassador
Developing initiatives to support international student success and engagement through tailored events and resources.
Enhancing the experience of graduate international students at TMU by supporting their transition to university and Canadian life through active student engagement.
Khaadi, Karachi, Pakistan - Designer
Making 100+ illustrations for Khaadi’s west, kids and home collection per week.
Worked with textile designers to incorporate illustration design in clothes, handbags, masks, etc.
The Citizen Foundation, Karachi, Pakistan - Learning Solution Designer
Created engaging visuals for students, including over 100 storybooks, flashcards, animated videos, etc.
Designing multiple magazine and pamphlet layouts
Collaborating and communicating with teachers, curriculum specialists and writers.
Innovative Solutions, Karachi, Pakistan- Illustrator
Creating storyboards for one book per week.
Feb 2025 - April 2025
OCT 2021 - OCT 2022
JAN 2021 - SEP 2021
AUG 2020 - JUN 2020
JAN 2018 - MAY 2019
