Unilever

At Unilever, I was responsible for creating engaging social media content for both the company's global platforms and its local Instagram and Facebook pages. My work ensured that all company and country-specific events were visually represented and communicated effectively.

In addition to social media, I collaborated closely with the HR team to develop creative strategies for internal events. I took full creative ownership, designing everything from brochures and digital invites to event branding, ensuring each experience was cohesive, impactful, and on-brand.

One of the key initiatives I contributed to at Unilever was Student Step-Out. This first-of-its-kind program invited university students to step out of their campuses and into the vibrant world of Unilever. Hosted at the beautiful Karachi head office, the initiative offered students an immersive experience of workplace culture and day-to-day operations.

It was a rewarding experience to interact with so many bright, curious minds and bring this event to life. Grateful to have led the creative direction and to have worked alongside an incredible team: Safa, Aamina, and Ayesha, who helped make it all happen.